ZocDoc Co-Founder Cyrus Massoumi on Letting Your Ideas Evolve
The entrepreneur explains how his startup, which lets customers book doctor’s appointments online, is expanding in a rapidly changing industry
By Scott Gerber
How did the idea for ZocDoc evolve?
The original idea was to enable patients to go out of network, but after talking to them, we found that they really don’t like doing that. Instead, we needed to let patients know which doctors are in network with their insurance, and then make it possible to book appointments online. Eighty percent of ZocDoc is what we originally planned–but if we hadn’t changed the other 20 percent, we wouldn’t have succeeded. There are a lot of companies that start with great ideas but miss the mark because they don’t validate what they want to do.
Read more about Cyrus Massoumi and ZocDoc on the Inc.com website.
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